How to Determine if Your Copywriter is Worth It
If you have the desire to use the internet to make money, you'll need a site. That web site needs to be well written, especially if you're hoping it will be profitable. Unless you are a skilled copywriter yourself, you will want to employ a copywriter to compose the text for your site. An expert copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Obviously, not all copywriters are created equal. Some are really talented. Some dream of having talent but are just trying to make a few bucks because they've heard that online copywriting is a breeze. Here is how you will be able to know the difference.
Does the writer have a web site of his or her own? Any copywriter that is interested to write web copy has to have a site that houses their bio, their resume, several samples and whatever else they feel the need to share. If they don't have a site of their own, how are they supposed to assist you with yours? Look closely at the copy used on this website as well. If there are many mistakes, this is not a good sign.
How favorably do you respond as you read the copywriter's own text? This goes beyond the simple finding of grammar and spelling mistakes. Do you have any sort of emotional reaction to the words on the website? Does it make you like the the copywriter? Does it make you feel like you wish to discover more about the writer and keep reading? Does it make you feel like you want to hire that copywriter straightaway? Does website copy make you want to run for the hills? Does the copy make you furious? All of these are crucial responses and you have to heed them.
Look into the writer's's background a bit. Seek reviews on impartial sites and forums. It's not likely that you will find any negative reviews on the writer's own web site. Do a search online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be falsified by the writer you are checking up on. Pay attention to these reviews and testimonials. Ask the copywriter to provide some references. Make sure that you follow up and actually contact those references so that you can obtain an honest opinion from them.
Be sure you spend some time going through the samples supplied by the writer. Try asking the writer to send you a few more samples that aren't already provided on the site. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
You have lots of options available to you when you're trying to figure out whether or not to hire a copywriter. You must do that site some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.